A different way of understanding fashion
There are garments that follow trends. And then there are garments that create their own way of understanding them.
At Highly Preppy, we believe in fashion with personality. Fashion that doesn't seek to fit in, but rather to find new ways of expressing itself through design, fabrics, patterns, volumes, and every one of those details that make a garment truly special.
Since our beginnings in 2008, we have built a universe of our own: feminine, sophisticated, daring, and full of character.
A Spanish brand designed for women who know what they want, who enjoy fashion, and who don't want to dress like everyone else.
Our universe
Our brand was born from a very specific way of understanding fashion.
We are inspired by trends, but we do not follow them literally.
We observe them, reinterpret them, and bring them into our own territory to create pieces that have identity and can be recognized as Highly Preppy.
That is why prints, colors, textures, volumes, and unexpected combinations coexist in our collections.
Because we believe that the difference lies precisely there: in daring to combine, in taking care with every choice, and in ensuring that every design has something to say.
Each collection is a new interpretation of our universe, but they all share the same essence.
Design. Personality. Femininity. Differentiation.
A unique identity
At a time when everything seems to happen too fast, we prefer to build an identity that endures.
We want our garments to be recognizable, to have their own personality, and for there to be a connection between each collection and everything we have built so far.
That is why our distribution is also curated.
We are present in select multi-brand boutiques that share our way of understanding fashion and that seek to offer their customers something different.
Because we believe that exclusivity is also found in how, where, and to whom we reach.